SETTING BRANDS
FREE WITH
CREATIVE, MEDIA &
TECHNOLOGY

Zaid is a brand and communications expert with nearly three decades’ experience working across some of the world’s most iconic brands. A firm believer in the transformative, business power of brands, he co-founded Beyond, to give clients easy access to the brightest minds in strategy, media, creative, production, technology and innovation, to realise their maximum potential.

Zaid pushes boundaries and is up for most things, including horse-riding in bear-ridden Wyoming, even though he can’t ride and belongs in a paddock

Emily leads the media planning output at Beyond and loves to get under the skin of clients’ businesses to truly understand their challenges, and deliver exciting and innovative solutions that stretch across the entire audience experience.

To become excellent in the culinary arts, as she is, Emily needs plenty of worldwide travel and food sampling.

Jonny is responsible for both overseeing as well as driving growth and innovation for our clients. He partners with brands to deeply understand their business challenges and in turn strategically choreographs our team of specialists to unlock opportunity in both the short and long term.

Jonny has that rockstar look and probably an aspiration to be one, which is perhaps why he won’t allow any photos of his two boys to appear in social media.

Kim leads and brings together the latest in AI, technology and breakout innovations to enhance our capabilities and ways of working, and also supports our clients looking to integrate technology solutions into their marketing.

Kimbo spends her personal time in reality, enjoying physical objects like her stunning Caterham.

Ed leads Beyond’s Media, Data and Effectiveness programmes. He is responsible for driving our agency capabilities in these areas, ensuring we remain best in class. He works closely with clients to embed media thinking into all our work, create measurement frameworks, and drive the use of data across insight, strategy, creative and media.

When you begin to appreciate Ed’s evangelical love for cricket, you begin to see things about him you didn’t see before.

Nicholas co-founded Beyond. He is an accomplished commercial leader with a proven track record of transforming commercial strategies into measurable results. Passionate about the intersection of creativity, innovation and client value, Nicholas excels at aligning businesses to achieve shared outcomes.

Nic loves Money & Muna above all else. Money for our clients of course, and Muna the labradoodle to accompany him on hikes.